E-MART

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Korea's no.1 discount store

E-MART PL

fresh

FRESH

Strict quality control and direct delivery ensure the full natural freshness of the produce.

Potatoes cultivated in rich soil, hairtails from the blue ocean and beef from cattle grazed on natural pastures are all available at E-mart.
So enjoy the clean, safe and fresh taste of nature with E-mart Fresh.

SMART EATING

SMART EATING

Healthy food with natural freshness

Eat healthy! Eat smart! Smart Eating means eating foods that prioritize your health and well being. Nutrients have been preserved and unnecessary additives reduced, and the careful packaging means that the natural fresh flavors have been locked in. Now, with Smart Eating, you can maintain a healthy nutritional balance for youself and your family.

Best

Best

The best products created with the best ingredients by the best experts

Experience the value of premium products!
Best is the high-quality premium brand that offers fresh natural products created by qualified experts with the goal to achieve the highest customer satisfaction.
From planning to processing, these products have been created by thoroughly analyzing customers’ needs. Best places emphasis on achieving a higher quality of living for customers.

E-mart

E-mart

Good-quality products at the most reasonable prices

E-mart returns the love our customers have bestown upon us with high-quality products. With the expertise of the No. 1 discount store, E-mart has created a full range of ‘E-mart’ branded products that satisfy our customers’ demands ranging from price to quality.
Based on the expertise of reliable mid-level companies and manufacturers headquartered in Korea, E-mart branded products will enrich the lives of our customers with greater quality and lower prices.

Save

Save

Practical products without a bubble price

Save is the no-frills brand for practical and robust products that pursue the lowest price possible.
In order to lower prices while maintaining unaltered product quality, E-mart not only opts for mass production and direct sales, but also saves on the cost of packaging.
The way to enjoy high-quality products smartly!
It is possible with Save.

Naturalism

Naturalism

The comfort of nature

Better living, Naturalism is a lifestyle brand that pursues comfort by escaping from the hustle and bustle of everyday life.
Now, you can experience the comfort of nature right in your home!
Naturalism offers a variety of products that enrich your lifestyle.

Loving Home

Loving Home

Sensible designs for our home

Loving Home offers a variety of lovingly crafted hosehold items ranging from silverware to bedding all of which foster a happy environment for our family.
The key words that guide the designs of Loving Home are ‘functional,’ for convenience, and ‘fashionable,’ for trendiness. Forming a complete harmony with design, Loving Home’s products bring happiness to our home every day.

M.MDogs

M.MDogs

A brand created with love and dedication for your precious pets and precious family.

A brand for your precious pet, M.MDogs (My Merry Dogs) products are developed with love and dedication. M.MDogs provides tasty high-quality nutritionally balanced feed, grooming products and various accessories for healthy and happy pets. You will find everything your pet needs at M.MDogs

Plusmate

Plusmate

Reliable quality and diversity

Emphasizing practicality, Plusmate is a brand of household goods and appliances ranging from small electronic appliances to stationery, toys and even automobile items.
Prioritizing safety, Plusmate focuses on manufacturing high-quality products and with a design esthetic centering on ‘functionality’ and ‘practicality,’ Plusmate strives to achieve maximum customer satisfaction.

E-mart Kids

E-mart Kids

A brand specializing in children’s happiness

E-mart Kids specializes in clothing, accessories, toys, furniture, stationary and educational items for children aged 4 to 12 years. Creating ‘high-quality’ and ‘safe’ products that are favored by children, E-mart Kids’ designs are bright and cheerfull as are the pure hearts of our children. E-mart Kids is a treasure chest that promises to foster a healthy future for children and their parents.

Patina

Patina

A lifestyle brand offering unique style and comfort

Patina is a lifestyle brand launched for those who dream of a comfortable and special space. From travel and party items capturing global trends to new lifestyle items, Patina makes everyday a free and unique party of your own!

Bigten

Bigten

Sports brand where the spirit of sportsmanship and competition breathe alive

The spirit of sportsmanship – the logo of Bigten symbolizes the moment of takeoff into the sky. This logo represents the spirit of sportsmanship and competition to bring out the best in the individual.
From beginners to professionals, Bigten can be enjoyed by a wide range of sports afficianados. Experience the highs of achievement and fierce passion with Bigten!

Urban 8

Urban 8

Leather accessories with sophisticated style

‘Urban’ means urban life, ‘8’ is when the lifestyle of city dwellers changes.
‘Me’ going to work at 8 in the morning and ‘me’ free after work at 8 in the evening… Urban 8 is a modern style of leather accessories that embraces both work and play.

Jeanholic

Jeanholic

A brand of jeans that is always on the cutting edge of fashion

Jeanholic offers casual jeans that are perfectly versatile, always providing the comfort and style that youth demand.
Jeanholic Shop is Shinsegae’s own brand. This is a flagship brand proposing the latest trends comprising famous domestic and imported brands.

Daiz

Daiz

Classic and comfortable basic casual wear

Daiz offers a full line of simple casual essentials for those who pursue classic, understated and comfortable living. Daiz timeless designs and classic style can be enjoyed by the entire family year round.
The high-quality materials will provide years of use and the reasonable prices accentuate their value.

Daiz Kids

Daiz Kids

Basic and comfortable children’s wear

Daiz Kids is designed to be sporty, comfortable and durable. The brand comprises a ‘Trendy’ line to reflect seasonal changes and a ‘Romantic’ line that appeals to young girls.
Comfortable to wear, Daiz Kids also considers childrens’ sense of style, helping our kids express their individuality to the fullest.

Daiz Baby

Daiz Baby

A safe and smart total coordination brand for infants and toddlers

Designed for comfort and made with premium materials, Daiz Baby with cute characters makes everyday a fairytale for your children.
Significantly improved functionality and convenience, these infants’ products have been scientifically developed to be safe for use by babies aged 1~3. The rainbow of colors and lovely designs will bring greater happiness to your babies.

  • fresh
  • SMART EATING
  • Best
  • E-mart
  • Save
  • Naturalism
  • Loving Home
  • M.MDogs
  • Plusmate
  • E-mart Kids
  • Patina
  • Bigten
  • Urban 8
  • Jeanholic
  • Daiz
  • Daiz Kids
  • Daiz Baby